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Πόσο Body Positive είσαι; - Elizabeth Elechi
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FASHIONFASHION NEWS

Πόσο Body Positive είσαι;




Το μήνυμά μας ακούγεται ακόμη περισσότερο, με τη δύναμη της τηλεόρασης!

Από την αρχή της σεζόν, η MAT Fashion το έκανε ξεκάθαρο: το θέμα είναι να είμαστε -ή έστω να γίνουμε- body positive. Να αγαπήσουμε το σώμα μας, όπως είναι, και να σεβαστούμε την επιλογή των άλλων να κάνουν το ίδιο.

Με αυτό το σκοπό, μάλιστα, η Κατερίνα Ζαρίφη, η Εβελίνα Νικόλιζα, η Idra Kayne, η Κασσιανή Λειψάκη, η Μαρία Μεργούπη και η Σάντυ Αντωνακάκη, συμμετείχαν στη διαφημιστική καμπάνια, με κεντρικό μήνυμα “The Real You”.

Αυτή η καμπάνια, που μήνες τώρα εξελίσσεται μέσω των ψηφιακών και έντυπων μέσων, γίνεται τώρα ακόμη πιο δυνατή, με την προβολή της στην τηλεόραση.

Μέσα από ένα πρόγραμμα διαφημιστικών spots και παρουσιάσεων σε εκπομπές prime time, η MAT Fashion στοχεύει να εμπνεύσει και να ενδυναμώσει τις πραγματικές γυναίκες. Αυτές, που δείχνουν ποιες είναι, όποιες κι αν είναι!

MAT FASHION –  Ανακάλυψε την Real Size Συλλογή σε 20 καταστήματα σε όλη την Ελλάδα και στο shop.matfashion.com




Tags : MAT FASHION
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